7 Best Ecommerce Website Builders: Start Growing Online

We take our impartial research and analysis seriously, so you can have complete confidence that we’re giving you the clearest, most useful product recommendations.

After conducting an initial exploration to identify the most relevant, popular, and established tools in the market, we put them through their paces with hands-on testing to see their real strengths and weaknesses. In this case, we put 16 website builder products to the test across 398 areas of investigation.

Based on years of market and user needs research, we’ve established an ecommerce website builder testing methodology that scores each product in seven main categories of investigation and 33 subcategories; this covers everything from customer feedback to design, ease of use, and more.

Our main testing categories for ecommerce website builders are:

• Website Features: the capabilities and functionalities offered by a website builder, e.g. blog functionality, SEO capability, and marketing capacity.
• Sales Features: the sales-focused tools a builder offers, including payment features, POS integrations, AR & VR integrations, check-out options, and more.
• Design Functuality: the aesthetic appeal and visual layout of a website created using a website builder. It encompasses aspects such as page templates and customizable themes.
• Customer Satisfaction: external customer opinion. This is the feedback and ratings given by customers who have used a particular website builder – the market position and reputation a website builder holds.
• Ease of Use: how user-friendly and intuitive a website builder is for people with varying levels of technical expertise.
• Value for Money: the balance between the cost of a website builder and the benefits it provides. It considers factors such as pricing plans, subscription models, and available features.
• Help and Support: the assistance and resources available to users when they encounter issues or need guidance while using a website builder.

When it comes to calculating a product’s final score, not all testing areas are weighted evenlyas we know some aspects matter more to our readers than others, which are simply “nice to have.” For example, when assessing the best ecommerce builders, we weigh sales features more heavily than other categories.

After hundreds of hours, our process is complete, and the results should ensure you can find the best solution for your needs. We also have a number of full-time in-house researchers, who re-run this testing process regularly, to ensure our results remain reflective of the present day.

Learn more about our research.